So a newsletter is an info distribution channel. Internal topics can overlap with a customer newsletter, but often topics are way different than a (conversion-oriented) newsletter for clients and customers. The content is relevant and useful for the departments and employees. Inform the internal organisationĪ company newsletter delivers important information through the organisation. A quick look and you’ll see why they are so popular for Human Resources, Employer Branding, and organisations in general: 1. Why send a company newsletter to your employees? Here are the 7 main goals of employee newsletters. The goals justify any spending and answer the “why” of sending engaging newsletters internally. Your objectives determine what your internal emails will look like. So before sharing all the internal email marketing ideas and examples, take a second to review the objectives/goals of your employee newsletters. Internal newsletters are different from marketing emails. Know how to nail that tone, and your internal communication becomes that much better. In fact, you want to get them to be enjoyable! We know that not everyone loves reading work-related content, so make sure internal emails are anything but boring. Internal newsletters should be engaging and informative, with a healthy dose of wit thrown in for good measure. A company newsletter has a lot of workplace communication power. Your Employee newsletter is the place for your team to hear about important company updates, build employee relationships, and company culture.
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